In Person of Interest we engage with individuals who currently capture our attention regarding their ongoing and past projects. Up next, we converse with actor and comedian Seth Rogen about Houseplant, the cannabis lifestyle brand he helped establish, and how the dialogue and environment surrounding THC have evolved since his early ‘Pineapple Express’ era.
Seth Rogen mentions that he consumes weed “pretty much all day, every day,” and that is how he casually refers to it. “I can’t call it cannabis,” he states. “It’s just not in my nature.” It was a seamless step for him to cofound Houseplant, a cannabis-centered lifestyle brand, alongside his friend and frequent collaborator Evan Goldberg.
Houseplant originated in Canada in 2019, but after various US states started relaxing cannabis laws, the pair took the business across the border. They offered design-oriented ceramic ashtrays crafted by Rogen, stash jars, rolling tray sets, as well as several unexpected products like a set of sake cups and housecoats. Houseplant’s latest release, a THC seltzer, marks the company’s inaugural beverage, reflecting the expanding culture surrounding hemp-infused drinks.
We chatted with Rogen about how his connection with weed has transformed, why consuming THC in liquid form might be the best method, and the misconceptions that many people still maintain regarding cannabis.
This interview has been modified and shortened for clarity.
Do you recall the first time you tried weed?
I first tried weed when I was about 13 years old on the railway tracks close to my high school. I’m from Vancouver, British Columbia, which is a city rich in weed culture, and back then it was likely one of the more cannabis-accepting cities in North America. It wasn’t formally decriminalized, but it was practically so. There were cannabis cafes and similar establishments.
How has your connection to weed evolved since those times?
There was a degree of stigma that suggested I shouldn’t partake, but weed consistently helped me feel more productive. I believe the [anti-weed] messages influenced me. By the time I reached around 18, I thought, forget it. I was going to smoke weed whenever I pleased, without overthinking it, and if it began to adversely affect my life significantly, I would reevaluate my approach. But it never did.
Has there been a point when you intentionally decided to reduce your weed intake?
