Few changes in the food and drink scene are as intriguing as the one occurring now: the significant decline in alcohol consumption. The traditional happy hour cocktail or the evening beer used to be essential for connecting with friends or simply relaxing at home. However, an increasing number of individuals—friends, neighbors, and perhaps even yourself—are opting out of alcohol. The motivations are intricate and multifaceted, and here at Bon Appétit, we’re thrilled about the surge of alternative choices that continue to emphasize enjoyment, happiness, and of course, responsible drinking habits.
Step into the flourishing realm of THC, hemp, and cannabis drinks and edibles. The expansion of this category has been monumental, indicating that we are experiencing a cultural transformation. The statistics highlight this fact—the THC beverage sector is expected to reach $571 million this year, as reported by CNN, despite the federal government revising regulations in 2026. Currently, the cannabis market is thriving, but many supporters are still advocating for a shift away from past stigmas and imprisonment towards entrepreneurship. In the meantime, individuals are seeking hangover-free substitutes for wine, cocktails, and spirits that can still provide a soothing social atmosphere.
How can one navigate this landscape? In this guide, we’re not merely covering a trend. We’re presenting a roadmap to this emerging terrain, equipping you with the tools to investigate it responsibly while ensuring peace of mind. Curious about the flavor of low-dose cannabis seltzer? We outline our top picks for calming hemp-derived beverages so you know what to expect. Want to familiarize yourself with the essential terminology of cannabis? We’re here to help.
The realm of edible cannabis is continually evolving, as is the dialogue surrounding it. We look forward to exploring this with you.
