“Your feedback is important to us, Ellen.”
“We would appreciate your input.”
“Did your last purchase meet your expectations?”
I’ve contacted my super fund, picked up a parcel at the post office, and purchased a new pair of walking shoes. Now I twitch every time I receive an email alert from yet another company requesting me to review their services or products, even for the slightest interactions.
Why is it necessary to review everything we consume, observe, do, and buy? When did this trend begin? It frustrates me every time one of those seemingly harmless emails lands in my inbox.
Perhaps I should start requesting a review of my performance during a photoshoot or evaluate the efficiency of those I photograph.
“Your insights are significant to us.”
Are you really sure about that? Do you truly wish to know that when I purchased that hydration pack, my only concern was to get in and out of your store in under 10 minutes? I wonder who would find that enlightening or beneficial information.
Don’t misunderstand me; some reviews hold value. I will confess that when planning a journey, I search online for the best coffee shops at my destination, as good coffee is vital for a successful road trip.
And perhaps if I had conducted some research beforehand, we could have avoided the remote caravan park (“Mediocre experience.” “Most unpleasant stay of my life.” “Atrocious.”) that ended up being rather disappointing. However, I had a good chuckle reading the reviews online while a faint sewage odor drifted over the dusty campsite.
Online reservations and shopping are convenient, but just because my email address is now in your database doesn’t imply I wish to hear from you – ever.
No matter how recent my purchase is in my memory, I won’t be reviewing that magnetic phone vent mount, the 1,000 miles per hour tape, or my physician.
Because nobody else is going to care what I think about any of those items.
