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Walmart is renewing the appearance of Great Value, its biggest private label brand
Economy

Walmart is renewing the appearance of Great Value, its biggest private label brand

by admin April 15, 2026
written by admin

Inside this article

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Walmart’s Great Value label is receiving a redesign. This spring, shoppers will notice more contemporary and vibrant packaging.
Image courtesy of Walmart

Walmart‘s biggest private label, Great Value, is undergoing a modernization.

Commencing in May, the brand’s roughly 10,000 products, ranging from LED bulbs to gallons of milk and frozen chicken nuggets, will debut on shelves in refreshed packaging, as stated by the company on Wednesday. Walmart introduced the brand in 1993, and it has not seen a redesign in over a decade. The costs and contents of the new packages will remain unchanged.

Customers will first encounter the new lively and updated packaging with snack items, followed by cereals, cream cheeses, and sour cream products. According to Scott Morris, senior vice president of private brands at Walmart U.S., completing the rollout for all products will take approximately 18 to 24 months.

Great Value boasts higher household penetration than any other store-exclusive brand in the nation, with 87% of U.S. households buying at least one product from Great Value last year, based on research from Numerator. The company reports that all top five private label brands by household penetration in the U.S. come from Walmart, which ranks as the largest grocery retailer by annual revenue in the country.

However, Walmart’s revamp of Great Value serves as a proactive measure as more retailers enhance their in-house product quality. Amazon’s grocery label has become the fastest-growing private brand by unit sales year over year since its launch in October, according to Numerator. Certain retailers, like Costco and Trader Joe’s have drawn in customers due to their images for affordable yet high-quality store-label groceries and wines, among other items. In addition, Aldi, a retailer that primarily sells its own brands, is broadening its national presence by opening over 180 locations across the U.S. this year.

Moreover, this revamp aligns with Walmart’s considerable advancements from shoppers earning over $100,000 annually. It has attracted these affluent customers not just by offering lower prices but also through quicker deliveries and more unique, trendy products. For instance, it has introduced more chef-oriented flavors, plant-based products, and fashionable ingredients to Bettergoods, a private label grocery line that was launched around two years ago.

In an interview with CNBC, David Hartman, Walmart’s vice president of creative, mentioned that customer feedback revealed that while shoppers appreciated the quality and pricing of the products, they “felt the brand’s expression on the packaging was somewhat outdated.”

“They sensed it was a compromise,” he stated. “They value the product in food and consumables, yet they didn’t particularly feel a strong sense of pride displaying it in their homes or with family.”

The new design for Walmart’s Great Value products, like its Donut Shop coffee, features a vibrant and contemporary appearance.

The updated packaging appears brighter and sharper than the earlier design. Walmart opted for this new look to simplify the process for busy shoppers to locate items, whether in-store or on the Walmart app, Hartman noted.

More straightforward and precise packaging will also assist Walmart’s pickers, who operate quickly while selecting items for customers’ online orders, Morris remarked.

Morris emphasized that the company must adapt to the increasing demand for private brands that don’t resemble or feel like lower-quality imitations of national brands.

“Ultimately, customers continuously anticipate more from private labels,” he asserted.

In the United States, private brands have gained market share. They capture about 20% of the total grocery market in the U.S. compared to approximately 45% to 50% in Canada and Europe, according to Steve Zurek, vice president of advanced analytics at NielsenIQ. Still, he indicated that this is a significant increase from roughly 15% a decade ago within the U.S.

He noted that Gen Z shoppers—the younger demographic retailers are currently targeting—have further propelled private labels as they purchase them more frequently than prior generations and often favor them over popular national brands.

“The negative perception has been gradually dissipating,” he said. “In some ways, depending on the generation, it has become a badge of honor to have a store brand on the counter while hosting.”

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250 unaccounted for after migrant vessel capsizes in Indian Ocean
Global

250 unaccounted for after migrant vessel capsizes in Indian Ocean

by admin April 15, 2026
written by admin

The persistent turmoil in Rakhine, their native region in Myanmar, has “diminished hopes for a secure return anytime soon,” the organizations indicated, highlighting that decreasing humanitarian support and difficult conditions in refugee camps have compelled them to “embark on perilous sea voyages in search of safety and new opportunities.”

April 15, 2026 0 comments
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Australian admits guilt in landmark case for producing deepfake pornography.
Global

Australian admits guilt in landmark case for producing deepfake pornography.

by admin April 15, 2026
written by admin

Yeates was initially confronted with 20 charges under Commonwealth law, but the Commonwealth Director of Public Prosecutions (CDPP) dropped some after he admitted guilt to producing or modifying sexual content without consent and distributing it, in addition to utilizing a carriage service in a manner that is harassing or offensive.

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Establishing confidence in the AI age through privacy-focused user experience.
Tech/AI

Establishing confidence in the AI age through privacy-focused user experience.

by admin April 15, 2026
written by admin

In collaboration withUsercentrics

The concept of privacy-oriented user experience (UX) is a design principle that regards clarity about data collection and utilization as a fundamental aspect of the customer relationship. An underexplored opportunity in digital marketing, privacy-oriented UX views user consent not merely as a compliance checkbox but as the initial step in a continuous relationship with customers. For businesses that excel in this area, the rewards can yield something more profound, enriching, and sustainable than mere consent figures: customer trust.

The potential of privacy-oriented UX has only recently become apparent. Adelina Peltea, the chief marketing officer at Usercentrics, has observed a shift in enterprise attitudes: “Just a few years back, this area was seen more as a compromise between growth and compliance,” she states. “However, as the marketplace has developed, there’s been an increased emphasis on linking well-crafted privacy experiences to business expansion.”

Moreover, it has been discovered that well-executed, value-driven consent experiences consistently surpass initial expectations.
Touchpoints for privacy-oriented UX frequently encompass consent management systems, terms and conditions, privacy statements, data subject access request (DSAR) mechanisms, and, increasingly, disclosures about AI data usage.

This report explores how data transparency cultivates trust with consumers; how this trust, in turn, can bolster business performance; and how organizations can sustain this trust even as AI technologies complicate consent procedures.

Key insights include:

  • Privacy is transitioning from a one-off consent event to a continuous data relationship. Instead of requesting broad permissions from users upfront, leading businesses are presenting data-sharing choices gradually, aligning the depth of the request with the stage of the customer engagement. Firms adopting this approach tend to acquire both larger volumes and higher-quality consumer data, the worth of which often compounds over time.
  • Privacy-oriented UX is essential for AI advancement. The consumer information that organizations collect is swiftly becoming a fundamental basis upon which AI-driven personalization is constructed. Organizations that implement clear and enforceable privacy and data transparency protocols now are more strategically positioned to deploy AI responsibly and at scale in the future. This commences with appropriately configured consent settings across advertising platforms.
  • Agentic AI introduces new dimensions of complexity and potential. As AI systems start to function on behalf of users, traditional consent moments may not happen at all. Regulating agent-generated data streams necessitates privacy frameworks that far exceed the basic cookie notice.
  • Achieving the benefits of privacy-oriented UX requires collaboration across functions and decisive leadership. Privacy-focused UX influences marketing, product design, legal, and data teams—but it is crucial for someone to oversee the strategy and connect the various elements. Chief marketing officers
  • (CMOs) are frequently the most suitable candidates for this role, due to their comprehensive oversight of brand, data, and customer interactions.
  • A pragmatic framework can assist businesses in succeeding. Organizations should clarify their data collection and usage policies and ensure their UX integrates data consent, emphasizing banner design. Following a strategy for assessing and enhancing privacy-oriented UX encourages uniformity at every consent interaction.

Download the report.

This content was generated by Insights, the custom content division of MIT Technology Review. It was not authored by the editorial staff of MIT Technology Review. Human writers, editors, analysts, and illustrators contributed to its research, design, and writing. This encompasses the creation of surveys and the collection of data from these surveys. AI tools that might have been utilized were limited to secondary production processes that underwent thorough human evaluation.

April 15, 2026 0 comments
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Eric Swalwell under investigation for purported rape of Lonna Drewes, according to LA County Sheriff's Department.
Economy

Eric Swalwell under investigation for purported rape of Lonna Drewes, according to LA County Sheriff’s Department.

by admin April 14, 2026
written by admin

Lonna Drewes responds during a press briefing accusing U.S. Rep. Eric Swalwell (D-CA) of sexual assault, alongside an image of Drewes with Swalwell (R) from April 14, 2026, in Beverly Hills, California.
Justin Sullivan | Getty Images

The Los Angeles County Sheriff’s Department announced on Tuesday that it has initiated an investigation regarding allegations that former Rep. Eric Swalwell raped model Lonna Drewes in a hotel room in West Hollywood in July 2018.

Earlier, at a press conference in LA, Drewes emotionally recounted her belief that Swalwell had drugged her before choking and assaulting her.

“He invited me to two public events. I was aware he was married and that his wife was expecting,” Drewes mentioned to the media. “I considered him a friend. On the third occasion, I think he tampered with my drink. I only had one glass of wine.”

“We were meant to attend a political event, and he [Swalwell] claimed he needed to retrieve documents from his hotel room,” Drewes explained.

“Upon arriving at his hotel room, I found myself already incapacitated, unable to move my arms or body,” Drewes stated.

“He sexually assaulted me.”

“He also choked me, and during that moment, I lost consciousness and thought I was going to die,” Drewes said. “I did not agree to any sexual engagement.”

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High-profile attorney Lisa Bloom stated during the press conference that she would be submitting a police report outlining the allegations against Swalwell, a presidential hopeful in 2020 who has faced accusations of sexual misconduct from multiple other women.

Swalwell, aged 45, is also currently under criminal scrutiny by the Manhattan District Attorney’s Office in New York City concerning another claimed assault.

An image depicts Lonna Drewes (L) alongside former US Representative Eric Swalwell, a Democrat from California, during a press conference in which she detailed her allegations of misconduct against Swalwell in Beverly Hills, California, on April 14, 2026.
Patrick T. Fallon | Afp | Getty Images

“The Los Angeles County Sheriff’s Department’s Special Victims Bureau is looking into a report involving a female adult who stated she was sexually assaulted by Eric Swalwell,” the department communicated in a statement.

“The inquiry is still in its initial phases and continues. Investigators are working to collect information, evaluate available evidence, and perform follow-up questions as part of a thorough investigative procedure,” they added.

“Once the investigation is finalized, the case will be submitted to the Los Angeles County District Attorney’s Office for potential action.”

Drewes’ press meeting took place a few hours before Swalwell’s congressional resignation, which had been announced on Monday, took effect.

Bloom remarked, “We will not cease until we secure justice for Lonna.”

“I want to address Mr. Swalwell directly: Your recent comment — suggesting you’re simply imperfect and not a saint — is nothing more than rhetoric and evasion. Cease this,” Bloom stated.

“Your assertion that this is merely a private issue between you and your spouse is absurd, considering it undermines the victims,” the attorney remarked.

Swalwell has, in recent public comments, denied any legal wrongdoing, despite acknowledging certain unspecified “errors” he claims to have made.

His lawyer, Sara Azari, in a Tuesday statement, asserted, “Congressman Eric Swalwell categorically and unequivocally rejects every accusation of sexual misconduct and assault directed at him.”

“These claims are untrue, manufactured, and gravely offensive — a calculated and open political attack meant to damage the reputation of a man who has dedicated twenty years to public service,” Azari stated. “The timing, character, and coordinated nature of these abhorrent and detestable accusations speak volumes. This is not about justice or truth. This is an unrelenting and unrepentant effort to tarnish Congressman Swalwell.”

“We will contest these despicable and unfounded claims with the same determination, courage, and conviction that has characterized the Congressman’s service,” his attorney mentioned.

Swalwell, who shares three children with his spouse, suspended his campaign for California governor on Sunday and the following day announced he would resign from his position in the House of Representatives.

In his resignation announcement on Monday, Swalwell expressed, “I deeply regret my past judgments that have affected my family, staff, and constituents. I will defend against the serious, false allegations directed at me.”

“Nevertheless, I must acknowledge and accept responsibility for the mistakes I did make,” Swalwell stated.

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Godzilla Minus Zero crushes its way through New York in the initial teaser trailer.
Tech/AI

Godzilla Minus Zero crushes its way through New York in the initial teaser trailer.

by admin April 14, 2026
written by admin

  • Entertainment

The follow-up is set to premiere in November.

The follow-up is set to premiere in November.

Apr 14, 2026, 11:05 PM UTC
Andrew Webster
Andrew Webster is a digital media editor focused on streaming, virtual realities, and every iteration of Pokémon video games. Andrew has been with The Verge since 2012, contributing more than 4,000 pieces.

*insert Godzilla roar sound* Here’s an exclusive first glimpse at the upcoming major kaiju film. Godzilla Minus Zero will carry on the narrative of 2023’s Godzilla Minus One, which brought the series back to the more realistic approach initiated in the original movie, and while the new teaser doesn’t reveal much, it hints at significant developments for the franchise.

Minus Zero is set in 1949, two years post the inaugural film, “and progresses the tale of the Shikishima household as they encounter an entirely new disaster,” according to the official synopsis. It seems this will involve relocating the backdrop from Tokyo to New York, showcasing Godzilla near the Statue of Liberty. Stars Ryunosuke Kamiki and Minami Hamabe will reprise their characters, with director Takashi Yamazaki — who is also working on a giant robot film called Grandgear — returning to direct. Toho has also announced that Minus Zero will be the primary Japanese film shot in IMAX.

It’s a bustling period for the world’s most renowned kaiju, who will also feature in the next film of Legendary’s monsterverse titled Godzilla x Kong: Supernova, and is presently spotlighted in the Apple TV series Monarch: Legacy of Monsters. Godzilla Minus Zero, in the meantime, arrives in theaters on November 6th.

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Microsoft’s is ultimately conceding to its large Surface Hub touchscreen displays.
Tech/AI

Microsoft’s is ultimately conceding to its large Surface Hub touchscreen displays.

by admin April 14, 2026
written by admin

The Surface Hub 3, which launched in 2023, is said to be the final version of Microsoft’s 50- and 85-inch interactive displays.

The Surface Hub 3, which launched in 2023, is said to be the final version of Microsoft’s 50- and 85-inch interactive displays.

Apr 14, 2026, 10:56 PM UTC
Stevie Bonifield
Stevie Bonifield is a writer focused on consumer technology news. Stevie began their career at Laptop Mag, covering news and reviews related to hardware, gaming, and artificial intelligence.

As reported by Windows Central, Microsoft is halting production of its Surface Hub 3 office collaboration display and cancelling its plans for a Surface Hub 4. The large interactive whiteboard, featuring a built-in PC, was first unveiled in 2015 prior to Windows 10’s release, and it offered two sizes, 50 inches and 85 inches, costing $8,000 and $20,000, respectively. It has outlasted former Surface lead Panos Panay, who departed for Amazon in 2023, along with other bygone Surface products like the Surface Studio all-in-one, Surface Duo, and Surface headphones.

During its decade-long existence, Microsoft made a few enhancements to the Surface Hub series, such as a modular design that permitted users to change internal parts like the processor and motherboard without needing to buy a new display. Advertised at times as Microsoft’s vision for the future workplace, the Surface Hub’s significant cost in the office setting never truly took off, especially as the pandemic accelerated the transition to remote and hybrid working environments.

According to Windows Central, Microsoft and its third-party vendors will keep selling their remaining stock of the Surface Hub 3. The Surface Hub 2S and Hub 3 will receive driver and firmware support at least until 2027.

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The surge in Ukraine’s military robots seeks to counter the dangers drones pose to humans
Tech/AI

The surge in Ukraine’s military robots seeks to counter the dangers drones pose to humans

by admin April 14, 2026
written by admin

The growing focus on battlefield robots comes as aerial drones have made the modern combat zone particularly lethal for human troops. Continuous drone surveillance and strikes have established a “kill zone” reaching about 12 miles (20 kilometers) beyond frontline positions as of February 2026, forcing individual soldiers to stay sheltered or depend on night cover, anti-thermal cloaks, or fog to move without risking a drone hit. These drones are now causing the largest share of battlefield casualties on both sides as the full-scale war enters its fifth year. The newest military drones being trialed by Ukraine in combat incorporate autonomous onboard software and AI-driven functions to track and strike targets even if enemy jamming severs communication with human controllers.

Robots answering the call

By contrast, ground-robot use in the Russo-Ukrainian war has been comparatively limited, with Ukraine reporting thousands of ground-robot missions per month versus hundreds of thousands of drone sorties. Still, recent figures indicate the Ukrainian military is ramping up deployments of robots for resupply and medical evacuation missions, which can reduce human exposure to drone threats. Ukraine has also increasingly used such robots in combat roles, arming them with machine guns and grenade launchers or sometimes configuring them to detonate like roaming bombs.

An example is the Droid TW 12.7 from Ukrainian firm DevDroid. Company materials say the tracked robot mounts an M2 Browning on a remotely controlled turret and can travel roughly 15 miles (25 kilometers) at a top speed similar to an adult’s walking pace. A human operator connects to the robot via radio, and the platform can also integrate Starlink’s satellite service.

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Sony will remove features for Bravia smart TV users who use antennas or set-top boxes in May
Tech/AI

Sony will remove features for Bravia smart TV users who use antennas or set-top boxes in May

by admin April 14, 2026
written by admin

Next month, Sony will remove several features from select recent Bravia smart TVs, a change that will impact users who depend on an antenna or a set-top box.

Beginning in “late May 2026,” people using an antenna with the impacted TV models will encounter a pared-down TV guide, according to a support page highlighted by Cord Cutters News. The support page warns that “program information may not appear depending on the channel,” and that “only programs from recently watched channels may be shown” for channels received via an antenna.

Channel logos and thumbnail images will also be removed from program descriptions for TV channels delivered over an antenna.

Sony is removing the dedicated menu for set-top box users and replacing it with a “control menu.” That should produce a simpler, less cluttered menu, but it is expected to reduce available functionality for set-top box users.

Additionally, affected TVs will stop showing thumbnail images in the TV menu. That means the TV guide built into the Google TV operating system (OS)—which aggregates content accessible via antennas, free ad-supported streaming television (FAST) channels, and certain other live streaming services—will no longer include preview images that help identify shows and movies.

Sony says the following TV models are impacted:

  • 2025 models: Bravia 8 II (XR80M2), Bravia 5 (XR50)
  • 2024 models: Bravia 9 (XR90), Bravia 8 (XR80), Bravia 7 (XR70)
  • 2023 models: Bravia A95L series

Sony’s support page states: “We appreciate your understanding and apologize for any inconvenience this may cause.”

Functionality reduced

Sony did not explain the rationale for removing these features. Ars Technica reached out but had not received a response before publication. The article will be updated if a reply is provided.

It’s possible Sony is reallocating development resources toward more widely used features. Use of antennas and set-top boxes has largely declined in favor of on-demand streaming, though both still have committed users. In a 2025 survey of 2,200 US adults by Horowitz Research, 19 percent reported using an antenna. And in a 2024 Hub Entertainment Research survey of 1,600 US broadband-connected TV viewers aged 16 to 74, 26 percent said a set-top box is their “default device for watching TV.”

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Reimagining the future of software development
Tech/AI

Reimagining the future of software development

by admin April 14, 2026
written by admin

In collaboration withSoftServe

During this century, the field of software engineering has undergone two substantial transformations. The initial shift was the emergence of the open source movement, which progressively made code available to developers and engineers across the globe. Following that, the introduction of development operations (DevOps) and agile practices transitioned software development from isolated efforts to collaborative ones, evolving from batch processing to continuous delivery. Presently, a third shift appears to be emerging with the integration of agentic AI in software engineering.

So far, engineering teams have primarily utilized AI to aid in coding, testing, and other specific tasks, within well-defined boundaries. However, with agentic capabilities, AI agents evolve into reasoning, self-managing entities that can oversee entire software projects—not just individual tasks—and often do so autonomously. Should engineering teams adopt and fully leverage agentic AI, it is set to revolutionize software process automation from start to finish, leading to agent-managed development and product lifecycle automation.

This report, based on a survey of 300 engineering and tech executives, indicates that software engineering teams are recognizing the potential of agentic AI and are starting to utilize it, albeit in a largely restricted manner. Their aspirations are high, but many acknowledge that significant time and effort will be necessary to mitigate the hurdles to its widespread implementation in software operations. Similar to the transitions seen with DevOps and agile, fully capitalizing on the advantages of agentic AI in engineering will necessitate sometimes challenging organizational and process adjustments alongside the technological adoption. Nevertheless, the potential enhancements in speed, efficiency, and quality suggest that any associated challenges will be worth the effort.

Key insights include:

Adoption momentum is increasing. While half of organizations consider agentic AI a priority investment for software engineering today, it is projected to be a primary focus for more than four-fifths in two years. This investment is propelling accelerated adoption. Currently, 51% of software teams are using agentic AI (albeit in limited capacities), and 45% plan to adopt it within the next year.

Initial gains will be gradual. It will require time for software teams’ investments in agentic AI to yield significant results. Over the next couple of years, most anticipate that the enhancements from agent use will be minimal (14%) or at most moderate (52%). However, about one-third (32%) have higher expectations, with 9% anticipating transformative improvements.

Agents will speed up time-to-market. The primary benefits derived from agentic AI utilization over the next two years will center around increased speed. Nearly all respondents (98%) expect their teams to deliver software projects from pilot stages to production more rapidly, with an average expected increase in speed of 37% across the board.

The objective for many is comprehensive agentic lifecycle management. Teams are highly ambitious regarding the scaling of agentic AI. Most aim for AI agents to oversee the entire product development and software development lifecycles (PDLC and SDLC) swiftly. At 41% of organizations, teams aspire to achieve this for the majority or all products within 18 months. That number is predicted to rise to 72% in two years if expectations are realized.

Compute costs and integration represent significant early hurdles. For all survey participants—but particularly in early-adopter sectors like media and entertainment, as well as technology hardware—integrating agents with existing applications and the expenses associated with computing resources are the foremost challenges encountered with agentic AI in software engineering. Meanwhile, the experts we consulted highlight the substantial change management challenges teams will face in altering workflows.

Download the report

This content was produced by Insights, the custom content division of MIT Technology Review. It was not authored by MIT Technology Review’s editorial team. It was researched, crafted, and composed by human writers, editors, analysts, and illustrators. This includes the formulation of surveys and the collection of data for those surveys. AI tools that may have been employed were restricted to secondary production processes that underwent thorough human scrutiny.

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Eric Swalwell under investigation for purported rape of Lonna Drewes, according to LA County Sheriff’s Department.
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