
If Paramount and WBD complete a merger, it would be the biggest consolidation in streaming history and would drive greater consolidation across the sector.
“What began as a fragmented yet adaptable streaming landscape is moving toward rebundling—fewer, bigger super-platforms with wider libraries and higher price points,” Mathur said.
Paramount holds on to cable
Paramount’s bid for WBD stands out for its heavy emphasis on cable networks, many of which are losing audience and advertising dollars. A merged WBD would add channels such as HGTV, Cartoon Network, TLC, and CNN to Paramount’s linear lineup, which already includes Comedy Central, Nickelodeon, and CBS.
Though both Paramount and WBD see declines in their cable divisions, those units remain profitable. Paramount’s TV and media arm — covering its cable channels and studios — reported $1.1 billion in adjusted OIBDA in Q4 2025. WBD’s cable business recorded $1.41 billion in adjusted EBITDA that quarter.
In the end, a Paramount-WBD combination could threaten a diversity of viewpoints. Since Ellison’s takeover, CBS News has shifted under new editor-in-chief Bari Weiss. There have been concerns about censoring CBS under Ellison’s Paramount, raised as well by Stephen Colbert, who this month said CBS prevented him from interviewing Texas Democratic Senate candidate James Talarico; CBS has denied the claim. Additionally, Paramount could leave a lasting imprint on CNN, from cost-cutting and layoffs to altered coverage.
More to come
Regulatory scrutiny will dominate the conversation around a Paramount-WBD deal in the coming months. Federal sign-off seems possible, but the transaction will also face European review and potential state lawsuits. The theater industry is likewise lobbying against the proposed merger.
If regulators do greenlight a Paramount-WBD tie-up, two struggling companies will have a steep task creating a profitable combined entity. Even with approval, Paramount-Skydance-Warner-Bros.-Discovery faces significant hurdles.
Even if the bidding war concludes, the contest over WBD is far from over.















