
RAM costs have surged, creating headaches for anyone looking to purchase, assemble, or upgrade a PC this year, though it may be welcome news for those fed up with talk of so-called AI PCs.
As Ars Technica has reported, rising demands from data centers, driven by the AI boom, have produced a shortage of RAM and flash memory chips, pushing costs sharply higher.
In a statement today, Ben Yeh, principal analyst at technology research firm Omdia, said that in 2025, “mainstream PC memory and storage prices climbed by 40 percent to 70 percent, resulting in those increases being passed on to customers.”
Overall, global PC shipments rose in 2025, according to Omdia, (which put growth at 9.2 percent versus 2024), and IDC, (which today reported 9.6 percent growth), but analysts warn that PC sales are likely to be more turbulent in 2026.
“The year ahead is shaping up to be extremely volatile,” Jean Philippe Bouchard, research VP with IDC’s worldwide mobile device trackers, said in a statement.
Both analyst firms anticipate PC makers will address the RAM shortfall by raising prices and by introducing machines with lower memory configurations. IDC expects price increases of 15 to 20 percent and that PC RAM specs “will be lowered on average to preserve memory inventory on hand,” Bouchard said. Omdia’s Yeh forecasts “leaner mid- to low-tier configurations to protect margins.”
“These RAM shortages will extend beyond 2026, and the more price-sensitive segment of the market will be hit hardest,” Jitesh Ubrani, research manager for worldwide mobile device trackers at IDC, told Ars via email.
IDC expects vendors to “prioritize midrange and premium systems to offset higher component costs, especially memory.”














