

CES 2025: Samsung’s new AI robot assistant Ballie
“Announced as coming to consumers this summer, Ballie was described as capable of natural, conversational interactions to help manage the home—everything from changing lights and answering the door to customizing schedules, setting reminders, and more,” the press release said, noting the robot’s use of Google Gemini.
It’s now 2026, and Ballie still hasn’t been released. Bloomberg says the project has been “indefinitely shelved.” The outlet reported a company spokesperson referred to Ballie as an “active innovation platform” for internal use, language that differs sharply from framing it as a product consumers will be able to purchase.
A Samsung spokesperson told Bloomberg that after several years of real-world testing, Ballie continues to shape the way the company develops spatially aware, context-driven experiences—particularly around smart home intelligence, ambient AI, and privacy-by-design.
The website for signing up to “get the chance to be the first to meet Ballie” is still online, so a consumer launch remains a possibility.
For now, Samsung may lack confidence that Ballie can consistently perform its promised features over an extended period or attract enough buyers willing to pay what a home robot will likely cost. With many technology firms rethinking their approaches to chatbots, AI in smart speakers, and home robots, the company may have chosen to harvest Ballie’s capabilities for other products. Ballie likely needs further study to become genuinely useful and reliable before Samsung brings it to market—if it ever does.











