The Pura X Max is being launched with a similar ‘passport’ aspect ratio as the speculated iPhone foldable.
The Pura X Max is being launched with a similar ‘passport’ aspect ratio as the speculated iPhone foldable.
Apple and Samsung have been closely associated with ambitions for foldable smartphones featuring a boxy, broad aspect ratio, yet it seems that another brand will reach the market first. Huawei has just unveiled the design of the Pura X Max, a new foldable that is set to launch in China next week, and its passport-like shape is strikingly similar to earlier leaks of the iPhone Fold.
We still don’t have extensive details on the Pura X Max, which is scheduled for a full launch on April 20th alongside the vibrant Pura 90 series, but initial images released by Huawei reveal blue, white, orange, and black versions of the device, all equipped with a triple rear camera setup. The rear aesthetics, featuring gridded patterns with varying textured finishes, are inspired by the previous Pura X, which was launched last year, and is also broader than most other foldables — Huawei has a history in this area and isn’t merely following a trend.
The Pura X is smaller compared to the X Max, which seems to be positioned as a flip device, with the unique expectation that the entire unit would be rotated into portrait mode while opening it. The X Max appears to blend elements from classic flip and book styles, and it also brings to mind early foldables like Google’s first-generation Pixel Fold or Oppo’s original Find N. It’s noteworthy that Huawei’s preliminary visuals depict users interacting with the device in both portrait and landscape orientations.
Just last week, an apparent first dummy unit of Apple’s long-awaited foldable iPhone surfaced, which is anticipated to have a similarly wide design. Samsung is also rumored to be developing a wider variant of its Galaxy Z Fold series, although neither Apple nor Samsung’s models are expected to be available until later in the year.
