
With an affordable MacBook released, it’s time to return to top-tier hardware.
With an affordable MacBook released, it’s time to return to top-tier hardware.


Just after introducing the budget-friendly MacBook Neo, Apple is said to be gearing up for the release of at least three new devices that will belong to its top-tier “ultra” series. As reported by Bloomberg’s Mark Gurman, the upcoming products may not carry the “ultra” label, similar to its Watch, but they will likely have higher price tags than their regular versions.
Among the frequently speculated items is a foldable iPhone, anticipated to retail for about $2,000, alongside a touchscreen MacBook Pro that is rumored to be available in the fall. These are straightforward advancements aimed at the premium market. More intriguingly, next-gen AirPods are expected to feature cameras to provide visual data to Siri. Given that AirPods already utilize the Pro and Max branding, a version named AirPods Ultra could potentially be in the works.
With the Neo and numerous foldables under development, it seems Apple is concurrently aiming to expand both the high-end and low-end segments of the market.