Complimentary job postings are making a comeback on Facebook after being discontinued a few years back.
Complimentary job postings are making a comeback on Facebook after being discontinued a few years back.
Meta, the organization that is not reluctant to add new capabilities to its platforms, is adding another function to Facebook: jobs. This particular feature is indeed a nostalgic return — Facebook first rolled out job postings in 2017, only to phase it out in under five years. However, jobs are back now, focusing on local entry-level, service, and trade positions.
Job postings can be found in a tab within the Marketplace area of Facebook, yet Meta states they might also appear in pertinent groups. Business pages have the option to post their own job listings as well. Positions are accessible only to individuals aged 18 and above and should comply with Facebook’s standards. There are several clear prohibitions — no adult services or narcotics — and in-person childcare is likewise off limits. This is amusing, as there’s at least one Facebook group in my area solely dedicated to finding and hiring nannies.
Browsing through a few job postings in Seattle, it appears to be embraced as a digital equivalent of hanging a “Help Wanted” sign on your establishment’s door. And it’s logical, because outside of Nextdoor, much of the local interaction occurs via Facebook groups. It’s undeniably my go-to platform when I want to figure out why the county sheriff’s helicopter is hovering around the neighborhood on a Tuesday afternoon.
This update indeed signifies a revival for jobs on Facebook. The company originally introduced job listings back in 2017 in the US and Canada, expanding into over 40 countries in 2018. By 2022, Facebook reverted to supporting only the US and Canada, ultimately discontinuing the program in 2023. The platform continued to allow users to share listings as ads — which didn’t pan out well for Facebook when organizations promoting jobs used targeting to exclude specific groups based on gender and religious affiliation from viewing them. This behavior is against the discrimination policy that applies to all users utilizing the new job posting feature, fortunately. The re-launched jobs feature on Facebook is accessible starting today, and exclusively in the US.
