Apple might be depending even more on Google as it endeavors to keep pace in AI.
Apple might be depending even more on Google as it endeavors to keep pace in AI.
Apple has requested Google to investigate “establishing servers” for a new iteration of Siri that is powered by Gemini and complies with Apple’s privacy standards, The Information reports. Apple had previously declared in January that Google’s Gemini AI models would assist in powering the enhanced version of Siri it postponed last year, but The Information’s report suggests Apple might rely even more heavily on Google to close the gap in AI.
The initial partnership announcement stated that “the next generation of Apple Foundation Models will utilize Google’s Gemini models and cloud technology,” asserting that the models would “support future Apple Intelligence features,” including “a more customized Siri.” While the announcement highlighted that Apple Intelligence would “continue to operate on Apple devices and Private Cloud Compute,” it did not specify whether the new Siri would function on Google’s cloud.
A large portion of The Information’s article also explores the history of Apple’s own cloud computing and data center initiatives. As highlighted in the report, Apple has typically been more cautious in its infrastructure expenditures, particularly when compared to competitors like Google, Microsoft, and Amazon, which are making substantial investments to satisfy AI demand. Apple’s AI functionalities thus far have not gained significant popularity, with only 10 percent of its Private Cloud Compute capacity being utilized on average, The Information indicates.
