Super Bowl LX is just around the corner, featuring the Seattle Seahawks competing against the New England Patriots. With Bad Bunny as the main highlight of the halftime show, AI is poised to take center stage during the commercial slots, reminiscent of how cryptocurrency did some years back.
The previous Super Bowl showcased a Google Gemini advertisement that messed up a Gouda cheese statistic, and this year’s event is already confirmed to feature a commercial for Anthropic’s AI system that pokes fun at competitors like OpenAI. Ads generated by AI may also make an appearance.
Super Bowl LX is scheduled to commence at 6:30 PM ET/3:30 PM PT on Sunday, February 8th at Levi’s Stadium in Santa Clara, California.
-
Gemini serves as an AI interior designer in Google’s Super Bowl advertisement. -
From Crypto.com to AI.com. -
Alexa Plus attempts to eliminate Chris Hemsworth in Amazon’s Super Bowl commercial.
-
Sam Altman reacted to Anthropic’s latest Super Bowl advertisement in a post on X on Wednesday, asserting that the campaign by OpenAI’s competitor is “clearly misleading,” and referred to it as “typical” for Anthropic to engage in “doublespeak.” “We would never run commercials as Anthropic illustrates,” he expressed. “We aren’t foolish and are aware our users would not accept that.” Full details of his statement can be found below.
Founded in 2021 by former OpenAI research leaders who supposedly departed over disagreements regarding AI safety and mission, Anthropic does not explicitly mention OpenAI or ChatGPT in its Super Bowl Sunday ad campaign. However, contrasting with OpenAI’s announcement in January that it would begin testing ads shortly, Anthropic states, “Our users won’t see ‘sponsored’ links next to their discussions with Claude; nor will Claude’s replies be swayed by advertisers or feature third-party product placements our users did not solicit.”
-
Anthropic’s inaugural Super Bowl advertisement disparages ChatGPT. -
Avoid expecting any Kalshi or Polymarket commercials during the Super Bowl.
The NFL has incorporated prediction markets into its exhaustive list of “prohibited categories” for advertisements in Super Bowl LX. Nevertheless, as Front Office Sports highlights, sports betting isn’t included on that list. While there will be limitations on the number of sports betting ads allowed, the league appears to be differentiating between the two categories.
