The connection I see between Beyoncé’s passion for honey and this whisky is truly remarkable—even reflected in her vocal resonance. In the process of crafting a blend, how do you interpret “voice”?
I definitely perceive our founder’s essence in the blend. SirDavis possesses the capacity to resonate with the commanding presence of a bold, upfront rye heat. However, it can also smoothly transition into decadent honey nuances and dried apricot on the palate. Much like her music, each note is significant, and the pauses between them are equally deliberate.
I think that a whisky embodies multiple voices harmonizing together, so it’s more about coherence than any single voice. Therefore, our blending resembles conducting a choir. It’s essential to ensure that each layer, cask, and maturation is precisely attuned. Achieving this perfection is akin to that flawless chord—harmonious yet distinctly intricate.
SirDavis plays a significant role in the ‘Cowboy Carter’ experience. What intrigues people, and how is that interest influencing your advocacy efforts?
We receive numerous inquiries about flavor profiles, such as reasons for its spiciness, what contributes to its smoothness, and so forth. This invites opportunities to enlighten consumers on whisky basics, like how the choice of grains affects flavor. For instance, rye often imparts more spice compared to bourbon. Thus, our aim extends beyond just explaining SirDavis; we’re educating folks on how to savor whisky, advocating for slower enjoyment as opposed to quick shots.
Has your involvement with SirDavis altered your perspective on the essence of luxury whisky in 2025?
Traditionally, luxury in this arena has signified exclusivity through rare bottles, steep prices, vintage age statements, and barriers that excluded certain individuals and narratives. SirDavis pushes back against that notion. While it is still masterfully crafted with precision and complexity, it is also anchored in cultural significance, accessibility, and narrative.
Luxury embodies intentionality. It encompasses the essence of the liquid itself, along with the surrounding experience—where it is enjoyed, who partakes in it, and how it affects individuals’ emotions. We are reimagining luxury as not something unattainable but rather possessing depth, significance, and essence. I take pride that SirDavis is included in that dialogue.
